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Client : Edgecard | HexhamProject : Branding | Oct 2010 Edgecard is a paid membership scheme where the members get exclusive access to a choice of great offers in the Newcastle region. The edgecard will gain its members privileged access to the hottest clubs, best restaurants, casinos and many more venues and services across the area. The design of the card had to be something instantly recognisable with high visual impact making easy distinction from the design used for the previous years membership cards. The bright ribbons of colour set against the minimal mat black background really give the card that high fashion yet fun look that should appeal to the culture vultures and party people alike.
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